We don't design spaces. We design businesses.
Before founding the studio, Marco worked in the luxury hotel industry with Grupo Velas, one of Mexico's most internationally recognized hotel chains. There he discovered something that would define his career: the magic of hospitality doesn't happen by accident. It's designed. It's planned. It's executed with millimeter precision behind every detail the guest should never notice.
The studio that built:
Today, MM Estudio Interior is a team of 22 people organized into four areas: architecture, interior design, procurement, and administration. Based in Guadalajara and with active projects in more than 15 cities across Mexico and the United States, the studio has designed nearly 100 projects, more than 27,000 m², and has managed approximately 900 million pesos in construction investment.
But the numbers that matter most to Marco are not the square meters or the fees. They are full tables. The average check that goes up. The restaurant that becomes a city benchmark. The hotel that sparks conversation before it opens.
The turning point
For years, MM was a solid and respected studio. The breakthrough came with Barbarella in 2022 — the project that defined the studio's niche and identity. Designed for Grupo Campomar, one of Mexico's most important restaurant groups, Barbarella proved that premium design could also be an extraordinarily smart business decision. It was followed by Donatella, Grazianos, Campomar Mitikah in Mexico City, Campomar Los Cabos, and a chain of projects that took MM to Atlanta, Houston, and San Diego.
Since then, the studio has operated with a philosophy that Marco sums up in one phrase: we design restaurants as businesses, not as spaces.
How design thinks
For Marco, a truly successful restaurant or hotel is not evaluated only by its aesthetics. It is evaluated in four simultaneous dimensions: the brand experience it builds —identity, narrative, emotion, memorability—; the operational excellence it enables —layout, flows, efficiency—; the financial strength it generates —productivity per square meter, profitability, payback—; and the cultural relevance it achieves —press, accolades, conversation.
When the four dimensions are aligned, the result is not just a good restaurant. It is an icon.
What's coming
In 2026, Marco leads MM's international expansion with projects underway in Miami, Monterrey, and Mérida, while strengthening the studio's presence in Mexico City — one of the world's most competitive and sophisticated culinary markets. He is also developing Brada Collection, the studio's boutique hotel chain, whose first project opened in Guadalajara in 2025 with two more properties on the way.
His goal has not changed since day one: to be the best design studio in Mexico. What has changed is the scale at which he is achieving it.
CEO + Creative Director
Marco Martin
Cynthia Martin
Construction Manager
Oscar Mayagoitia
CEO Assistant
Bertha Torres
Senior Designer
Carlos Arias
Accountant
Anahí Orejel
Senior Designer
Rafael Duarte
Accounting Assistant
Octavio López
Designer
Alba Pulido
Procurement Lead
Valeria Guevara
Designer
Karla Bravo
