Brasilia 10 is a development of four residential towers in Providencia, Guadalajara, organized around a central amenity courtyard and a rooftop that connects the four buildings in a continuous circuit. The brief from MM Estudio was to design the complete experience of the project — from the first moment of contact to the closing of the sale — as a coherent system, not as isolated pieces.

The showroom, conceived while the project was still under construction, was designed as an oasis inspired by a boutique hotel in Tulum. Every variable was specified in a custom user manual: ambient temperature, type of coffee, tableware, water quality, aromas. Four sequential stages — lobby, transition area, virtual tour room and closing room — guided the prospect through an experience designed to generate certainty.

The model apartment was the next chapter: a space inhabited by fictional characters with real stories, designed to the millimeter. The Jalisco-born artist Luis Macías was commissioned to create original custom pieces. The goal was not to show an apartment — it was to make people want to live there.

The showroom user manual is the detail that defines the project's ambition: it was not enough to design the space well. The aroma, the temperature, the coffee, the tableware — everything was specified as part of the sales system. In a city with high residential competition, the difference is not made by the square meter but by the experience of visiting it. Brasilia 10 understood that before selling the first apartment.